Sunday, April 24, 2011

Tyga Wants Careless World Debut To Tell 'A Story'

The New West frontrunner tells MTV News, 'A lot of people they just know me based off of verses, features.'
By Alvin Blanco, with reporting by Sway Calloway and Rob Markman

Photo: MTV News

As MTV News' New West Week comes to a close, the question is: which of the myriad of MC talents coming out of the L.A. hip-hop scene is most likely to enjoy mainstream success?

While the acts we've covered — Kendrick Lamar, Pac Div and Nipsey Hussle, to name a few — all have solid chances, the artist with the track record and best tools in place to succeed is Young Money's Tyga.

The Compton rapper already has certified hits under his belt. Even before making his YMCMB affiliation official, Tyga scored a hit with "Coconut Juice" in 2008. Then he made sure he wasn't forgotten among the Young Money pack by dropping guest verses on hits like "BedRock" and "Roger That." But it was last year's collaboration with his buddy Chris Brown on their joint Fan of a Fan mixtape that spawned Tyga's biggest hit to date, the Grammy-nominated "Deuces."

Now Tyga is prepping his forthcoming album, Careless World, which he told MTV News is about 75 percent done.

"You're going to see more of a story and more into Tyga's world and what I represent, the story that I'm trying to tell," Tyga explained about the album. "I feel like a lot of people they just know me based off of verses, features, heavy rap songs, mixtape stuff. Which is cool because I love to do that — this is rap music — but at the same time, I make a lot of real good music also.

"I don't think a lot of people are on to that yet," Tyga added. "I just dropped a mixtape, Black Thoughts 2, that was I say, maybe 25, 35 percent of what my album is going to sound like."

In the meantime, before Careless World gets its release later this year, Tyga is taking his music to the people. Although he isn't a part of the Weezy-headlined I Am Still Music Tour, he's currently on Diddy-Dirty Money's Coming Home Tour.

Diddy thought enough of Tyga to bring him on his tour, and on Thursday MTV News spoke to Young Money president Mack Maine, who told us he's excited about pushing the Cali MC's project forward.

"I'm definitely looking forward, his buzz is up, it's ridiculous," Mack said. "We're about to drop this single soon, it's called 'Far Away,' featuring Chris Richardson and from there it's basically, we need to capitalize. He also has another song that I'm waiting for Nicki [Minaj] to do her verse on. We'll try to drop that single. From there, let's just see when the people are ready for his album. But he got a lot of songs done so we're definitely trying to put him out before the end of the year."

When Careless World does drop it will surely have plenty of YMCMB participation but Tyga assures it won't be a scattershot compilation. "I just like to make the music organic," Tyga said.

"If I feel like, 'This person on this will be real dope,' then I'mma reach out and get the feature. But it's all about making great music. If there's features on every track but it's great music, I mean hey ... either you love it or you don't."

Stick with us all week as MTV News turns the spotlight on the New West, the next wave of hip-hop acts helping restore faith in the L.A. rap scene. From groups like Odd Future to rising MCs like Dom Kennedy, we'll bring you up close and personal to these artists as they carve their own lanes in the post-gangsta rap era. Keep it locked here for the next week for more on the West Coast up-and-comers!

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