Sunday, December 26, 2010

5 rules to Hong Kong Christmas decorations

You know you're in Hong Kong for Christmas when you find yourself bombarded by big, bright and fantastical displays.

'Tis the season for every shopping mall to compete for the most outrageous, most tourist-drawing, most newsworthy holiday decorations, each one of them with a distinctly Hong Kong feel.

Here is a guide to what makes a popular Hong Kong Christmas display:

1. Appeal to females and children

At 1881 Heritage, the oversized carousel and the signature Tiffany & Co. tree are over-the-top in an elegant way. They are also perfect bait for kids and ladies, the two groups of consumers most likely to spend and be spent upon. Kudos to you, you big, bad, beautiful brandwear mall.

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Jill Arrington Christina Aguilera Sanaa Lathan Rachel Blanchard Carmen Electra

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